Marketing workflow
Content Repurposing
One blog post becomes a LinkedIn post, X thread, newsletter, and Instagram caption — automatically.
The problem we solve
You write one good blog post a month. It sits there. The team knows it should be repurposed for LinkedIn, X, newsletter, Instagram — but rewriting the same idea 6 different ways is unrewarding work that gets pushed to next week, every week.
How it works
When you publish a blog post (or save a doc as "ready to repurpose"), AI generates 5–6 platform-specific versions: a LinkedIn post in your voice, an X thread, a newsletter intro, an Instagram caption with hashtags, and a TikTok script outline.
Each version respects the platform's norms (LinkedIn is longer-form, X is punchy, Instagram is visual). Drafts land in a review folder. You approve each one to schedule via Buffer (or your scheduler of choice).
What changes when you have this
Before
- ·One piece of content gets used once
- ·80% of its value is left on the table
- ·Repurposing keeps slipping to next week
- ·Inconsistent presence across channels
After
- Every piece of content gets 6 platform-specific versions
- Multi-channel presence is automatic
- Marketing person spends time on strategy, not retyping
Tools we integrate
Use a different tool? If it has an API, we can connect it.
Best for
- Agencies running content marketing for themselves or clients
- Founders building personal brand alongside the business
- Subject-matter experts whose ideas should reach more people
Industries
Want this running in your business?
Start with the audit. One hour, R4 500, and we see if this workflow fits your stack — and quote properly if it's a match.
Book the audit